This article explains how advertisements, tv, commercial and the media in general impact viewers. Susana Rodriguez focuses on Apple I pods. She states "Almost everything people are meant to look at... is a carefully constructed package meant to deliver a controlled idea and meaning to an audience: the viewer". (pg 64) This means that all of the media and ads are a well constructed package that's trying to convince us to purchase the product as if we need it. She looks at four layers that construct the package. First is the Subject of the Image/Iconography. This is looking for who or what is being focused. The second is Colors. The color wheel has a huge impact on the different colors that are used together in order to produce or show something. The third is Imagine Composition/Layout. This is how everything is placed to make up the image, it helps create more meaning. The last thing Susana looks at is Perspective. This is where the viewer stands in relation to the picture. All of these layers are important aspects in created a well constructed package. I really likes this article, it makes me take a second look at advertisements and other products shown by the media. The message they are all trying to send is that we "need" the product, it will make our lives easier and make us look more "hip". Next time you come across something you really think you want, take that second look and realize what the real message is trying to convey.
4. perspective
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